15-16 SEPT 2025
FIBES SEVILLA

Auténtica 2025
The new business platform for the retail, horeca and mass distribution industry.
- Auténtica Premium Food
- Last Edition 2024
Exhibit
All the innovation in the retail, horeca and mass distribution industry. Join the innovation showcase!
Visit
A space for transferring the value of the products and their essence. September 15-16, 2025: 10am to 7pm
Congress
The most relevant meeting of executives from the distribution, retail, Horeca and gastronomy sectors of the food industry.
Activities
Networking, knowledge and inspiration at the highest level.
- Chefs Retreat
- Hosted Program
Awards
Auténtica Excellence Awards 2025
Partners
Perfect stategy to expand your influence in your sector.
Media
Here you will find the press releases we launched as well as graphic material.

15-16 SEPT 2025 | FIBES SEVILLA

ProductTendencias

Innovation and convenience: 4th and 5th range without fear

Tue 16 Sep | 17:15 - 17:45

Innovation in cooking is not at odds with gastronomic essence, as proven by fourth and fifth range products. How can we transform convenience into a creative opportunity without losing identity or flavor? Should we open minds, break prejudices, and embrace the future confidently?

Speakers