Back to agenda Customer ExperienceTendencias Keys to attract and retain customers every day Tue 16 Sep | 11:45 - 12:15 Premium VIP Pass In a saturated market where every customer counts, experience is no longer an extra: it is the business. This session gathers experts who master the art of winning customers to share what really works for building loyalty without empty tricks, but through actions that create real connection. Speakers María Gómez García Chef and Entrepreneur Magoga 1* Michelin Lisa Cazzola Director and Co-owner Hotel El patio del Posadero Carmelo Aunión CEO & Director Hit-Cooking Moderators Erika Silva Aguilera Director ExpoHIP