Connecting with the customer: new consumer trends

In an ever-changing environment, companies must adapt to more demanding consumers, who demand flavorful, local and healthier products. They are looking for innovative formats and easy-to-prepare foods. The industry and distribution are responding with new strategies focused on sustainability and the shopping experience. We will share key initiatives, analyse new consumer priorities and discuss the trends that are transforming supermarket shelves, driving a more conscious offer aligned with current demands and values