Connecting new consumer trends with the customer

Times change… and so are our purchases. How have consumer habits evolved in recent years? What do consumers look for today when they fill up their car? The demand for functional, vegetable, organic and local products is increasing. Convenience is also valued: clean fish, ready to cook, portioned, easy to prepare, new formats and enaveses. The new needs, priorities of the consumer, are transforming the supermarket and store shelves.