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All the innovation in the retail, horeca and mass distribution industry. Join the innovation showcase!

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A space for transferring the value of the products and their essence. September 15-16, 2025: 10am to 7pm

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Discover Seville

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The most relevant meeting of executives from the distribution, retail, Horeca and gastronomy sectors of the food industry.

Agenda 2025
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Auténtica Congress
Distribution & Retail Forum
Culinary Fest
Horeca Forum
Supply Chain Summit
Gastromarketing Forum

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Networking, knowledge and inspiration at the highest level.

Chefs Retreat
Hosted Program

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Auténtica Excellence Awards 2025

Auténtica Excellence Awards 2025
Auténtica Excellence Awards 2024
Auténtica Excellence Awards 2023

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Perfect stategy to expand your influence in your sector.

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Here you will find the press releases we launched as well as graphic material.

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15-16 SEPT 2025
FIBES SEVILLA

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Auténtica 2025
The new business platform for the retail, horeca and mass distribution industry.
- Auténtica Premium Food
- Last Edition 2024
Exhibit
All the innovation in the retail, horeca and mass distribution industry. Join the innovation showcase!
Visit
A space for transferring the value of the products and their essence. September 15-16, 2025: 10am to 7pm
Congress
The most relevant meeting of executives from the distribution, retail, Horeca and gastronomy sectors of the food industry.
Activities
Networking, knowledge and inspiration at the highest level.
- Chefs Retreat
- Hosted Program
Awards
Auténtica Excellence Awards 2025
Partners
Perfect stategy to expand your influence in your sector.
Media
Here you will find the press releases we launched as well as graphic material.

Search for:

15-16 SEPT 2025
FIBES SEVILLA

Auténtica 2025
The new business platform for the retail, horeca and mass distribution industry.
- Auténtica Premium Food
- Last Edition 2024
Exhibit
All the innovation in the retail, horeca and mass distribution industry. Join the innovation showcase!
Visit
A space for transferring the value of the products and their essence. September 15-16, 2025: 10am to 7pm
Congress
The most relevant meeting of executives from the distribution, retail, Horeca and gastronomy sectors of the food industry.
Activities
Networking, knowledge and inspiration at the highest level.
- Chefs Retreat
- Hosted Program
Awards
Auténtica Excellence Awards 2025
Partners
Perfect stategy to expand your influence in your sector.
Media
Here you will find the press releases we launched as well as graphic material.

Search for:

Agenda 2025

15-16 SEPT 2025 | FIBES SEVILLA

All days Mon 15 Sep Tue 16 Sep

Mon 15

10:15 - 10:30

Hello Auténtica 2025!

Mon 15

10:30 - 10:45

Tendencias

McKinsey Report: ‘The State of Grocery Retail’

Mon 15

10:30 - 11:00

Customer ExperienceMarketing

What is hyper-personalization? Designing unrepeatable moments

Mon 15

10:30 - 11:15

Product

Cuisine of markets, seas, and storms

Mon 15

10:45 - 11:30

Adaptation and Opportunity. Transforming Geopolitical Challenges into Advantages

Mon 15

11:00 - 11:30

Customer ExperienceMarketing

5th Retail Barometer 2024 – 2025: The era of hyper-personalization

Mon 15

11:15 - 12:00

Sustainability

The invisible ingredient: mental health in the kitchen

Mon 15

11:30 - 12:00

Customer ExperienceMarketing

Optimize your delivery in 30 minutes

Mon 15

11:45 - 12:15

Customer ExperienceManagement

Logistical Muscle: How Do Grocery Retail Giants Operate?

Mon 15

12:00 - 12:30

Customer ExperienceMarketing

Psychogastronomy: when personalization awakens emotions

Mon 15

12:00 - 12:30

La Palma Cooperative – Take what you eat seriously. Agriculture, the planet, the future.

Mon 15

12:15 - 12:45

Tendencias

Face to Face with the Authentic: Dani García

Mon 15

12:15 - 13:00

CADO

Mon 15

12:15 - 13:00

Territorio que vende las ddoo como argumento comercial

Mon 15

12:30 - 13:00

Customer ExperienceMarketing

Hyper-personalization of the dining room: data that transform the art of service

Mon 15

12:45 - 13:15

Sustainability

Haute cuisine, high commitment. Nourishing consciences

Mon 15

12:45 - 14:00

Picking Market – Burger Academy: The Perfect Burger

Mon 15

13:00 - 13:20

Customer ExperienceSustainability

The Keys to Food Safety in the Value Chain: Building Trust Through Quality Control

Mon 15

13:00 - 13:30

Customer ExperienceMarketing

Liquid brands: adapting without diluting or losing identity

Mon 15

13:15 - 13:55

Customer ExperienceManagement

Face to face with the authentic: José Elías, entrepreneur and president of La Sirena

Mon 15

13:30 - 14:00

Sound hyper-personalization: how to design tailor-made musical atmospheres

Mon 15

15:30 - 16:00

Alimentos Polar España | Showcooking de Arepas P.A.N.

Mon 15

15:30 - 16:05

Sustainability

Overcoming: At the Limit, or Without Limits?

Mon 15

15:30 - 16:15

Resiliencia operativa prepararse para lo imprevisible

Mon 15

15:30 - 16:30

Trends: The nakedness of the product or opulence on the plate?

Mon 15

16:05 - 16:40

Time as an ingredient

Mon 15

16:15 - 16:45

Inés Rosales | 115 years of shared happiness

Mon 15

16:15 - 17:00

IA & DigitalizationManagement

Category Manager of the Future: Shelf Strategy and Data Dominance

Mon 15

16:30 - 17:30

Sustainability: The most overused word in the sector?

Mon 15

16:40 - 17:15

Customer ExperienceProduct

El queso toma la mesa! Servivio, territorio y pasión

Mon 15

17:00 - 17:45

ProductSustainability

The value of origin as an opportunity in defending rural production in supply chains

Mon 15

17:30 - 18:30

The discourse: Added value or a shield against criticism?

Mon 15

17:45 - 18:30

Territory in feminine. The new cuisine of Almeria with identity and soul

Mon 15

17:45 - 18:30

IA & DigitalizationManagement

Automation of new product registration: efficiency and precision for the agri-food sector

Tue 16

10:30 - 10:50

Tendencias

Future à la carte: key trends in food and beverages

Tue 16

10:30 - 11:15

ProductSustainability

F**K the Rules! Iris and Bruno Jordan & Zaca Fievet

Tue 16

10:40 - 10:55

Tendencias

The evolution of the foodservice consumer

Tue 16

10:50 - 11:30

Customer Experience

From buyers to brand ambassadors: the new loyalty

Tue 16

11:15 - 12:00

Customer ExperienceTendencias

The art of the stroke, the gift of fire

Tue 16

11:20 - 11:45

Tendencias

The bold reinterpretation of authentic, quality, soulful urban food

Tue 16

11:30 - 11:50

IA & DigitalizationProduct

From field to customer: the tech revolution redefines mass distribution and retail

Tue 16

11:45 - 12:15

Customer ExperienceTendencias

Keys to attract and retain customers every day

Tue 16

11:50 - 12:30

Customer ExperienceTendencias

Connecting new consumer trends with the customer

Tue 16

12:00 - 12:40

Customer ExperienceProduct

The sea at stake. From port to door

Tue 16

12:15 - 12:40

ManagementSustainability

Care to lead people, teams, and the new challenge of well-being

Tue 16

12:30 - 13:00

ManagementSustainability

Zero waste as a driver of sustainability and profitability

Tue 16

12:40 - 13:10

Customer ExperienceMarketing

When you travel for what you eat: the transformative power of gastronomy

Tue 16

12:45 - 13:00

Makro Awards

Tue 16

13:00 - 13:30

Andalusian gastronomy with a present and history

Tue 16

13:10 - 13:35

Customer ExperienceIA & Digitalization

How to sell more and increase delivery profitability

Tue 16

13:30 - 14:00

Of roots and stoves: the story of the inn that conquered the South

Tue 16

13:30 - 14:00

ManagementSustainability

Green on the outside and inside

Tue 16

13:35 - 14:00

Tendencias

Trends and anti-trends: What drives (and what holds back) the sector

Tue 16

15:00 - 16:10

Tue 16

15:30 - 16:00

Enboca AOVE Ecológico Premium | ¿Qué sabor tiene una decisión valiente?

Tue 16

15:30 - 16:15

Customer ExperienceProduct

Teppanyaki, conscious gastronomy etched in fire

Tue 16

15:30 - 16:15

IA & Digitalization

Restaurantes que piensan: IA y diseño al servicio del futuro

Tue 16

16:10 - 16:30

Product

Ultra-Processed: Heroes or villains?

Tue 16

16:15 - 16:45

Tendencias

HORECA 2030 – Future Scenarios

Tue 16

16:15 - 17:00

Sweet sentence

Tue 16

16:45 - 17:15

ProductSustainability

Sustainability without filters, from discourse to action

Tue 16

17:00 - 17:30

Management

Maximizing value in purchasing: Category management is key!

Tue 16

17:00 - 17:45

Customer ExperienceMarketing

AQústico: cooking, rhythm, and soul with family

Tue 16

17:15 - 17:45

ProductTendencias

Innovation and convenience: 4th and 5th range without fear

Tue 16

17:30 - 18:00

ManagementTendencias

Are we facing a retail revival or its obsolescence?

Tue 16

17:45 - 18:30

Customer ExperienceProduct

Polished but informal cooking: good lively fun

Tue 16

17:45 - 18:30

ProductSustainability

Meaningful catering: sustainability, partnerships and profitability from the source to the plate

Tue 16

18:00 - 18:30

Retos y desafíos de la industria agroalimentaria para defender la calidad diferenciada

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