All Speakers Speaker Rebeca Muñoz Serrano Position: CEO & Partner Company: Livit Design Rebeca Muñoz is CEO and partner at Livit Design, a global firm turning F&B concepts into scalable brands. An architect with an MBA and training in CX and leadership, she has led projects in 45+ countries, including UNO by Real Madrid and Vezzo. She blends design, data, and strategy to boost customer experience and business results. Named Executive of the Year 2023 (ASEME), she champions diverse teams and purposeful innovation. Sessions Tue 16 Sep 15:30 - 16:15 IA & Digitalization Restaurants that think: AI and design at the service of the future