All Speakers Speaker Rafa Piñero Scapachini Position: External Relations Director – Fish Sector Company: Mercadona Born in Cádiz, Rafael Piñero holds a degree in Journalism from the University of Seville and in Advertising and Public Relations from the University of Cádiz, as well as a master’s degree in Corporate and Institutional Communication Management from the University of Seville. With extensive academic and professional experience in the field of communication, since joining Mercadona he has focused his career on the corporate and institutional sectors. Sessions Tue 16 Sep 11:50 - 12:30 Customer ExperienceTendencias Connecting new consumer trends with the customer