All Speakers Speaker Natalia Morales Position: Founder and Creative Director Company: MYKA, Greek Frozen Yogurt Entrepreneur and creative mind, founder of MYKA Greek Frozen Yogurt, a brand born in Madrid with over 160 franchises across 16 countries. Natalia reimagined frozen yogurt as a premium Greek-inspired experience. Previously, she led La Macaron Boutique with 50 locations in Mexico. A reference in the food & lifestyle industry, she champions innovation rooted in authenticity and purpose Sessions Tue 16 Sep 10:50 - 11:30 Customer Experience From buyers to brand ambassadors: the new loyalty