All Speakers Speaker Lucía Goicoechea Barrie Position: Head of Content Marketing and Digital Communication Company: EROSKI Graduated in communication, I’ve developed my entire professional career at Eroski in different areas of marketing such as packaging, brand strategy linked to private labels, promotion, working on communication campaigns, launches… and for the last 5 years as the head of content and communication in digital channels. Sessions Tue 16 Sep 10:50 - 11:30 Customer Experience From buyers to brand ambassadors: the new loyalty