All Speakers Speaker José Argudo López de Carrizosa Position: Global Marketing Manager Company: Bodegas González Byass With 25 years of experience in wine marketing, I enjoy creating meaningful content for brands, rooted in territory, nature, gastronomy, art, and culture. Among all of these, the sherry wines ,and Tío Pepe in particular, have so much to share. It is a privilege to lead this iconic brand alongside a great team. Sessions Mon 15 Sep 12:15 - 12:55 Origin that sells. PDO/PGI as a sales pitch for companies