All Speakers Speaker Javier Alonso Position: Marketing&Commerce SeniorAdvisor Company: Seidor Javier Alonso is an expert in digital transformation and omnichannel strategy. As Director of Marketing & Commerce at Seidor Digital, he has worked with brands such as Alcampo, DIA, and Mahou. He holds a PhD in Business Management, teaches in marketing and e-commerce master’s programs, and co-authors the ESADE Retail Barometer in Spain Sessions Mon 15 Sep 11:00 - 11:30 Customer ExperienceMarketing 5th Retail Barometer 2024 – 2025: The era of hyper-personalization