Ignacio Aranciaga

After 10 years riding the waves of E-Commerce and Delivery, this executive has more app experience than your phone. He started back when orders were placed over the phone and now boosts conversions while the algorithm sleeps. From scrappy startups to thirsty unicorns, he’s handled it all—with an imaginary delivery bike and a dashboard always at hand.

A pro at making products arrive fast, KPIs go up, and Excel spreadsheets come to life.