All Speakers Speaker Ibai Martín Fdez. de Luco Position: Business Development Company: Basque Culinary Center Ibai San is a Business Developer at GOe Tech Center, part of the Basque Culinary Center, where he drives projects that connect gastronomy, science, and business. In his role, he fosters collaboration with food and retail companies, supporting them in identifying opportunities, analyzing consumer trends, and developing high-value gastronomic products that respond to a constantly evolving market. Sessions Tue 16 Sep 16:35 - 17:10 Management Key trends and purchasing decisions to connect with tomorrow’s consumer