All Speakers Speaker Guillermo Peña Colmenarejo Position: Global Chief Revenue Officer Company: Gelt Solutions CRO with a commercial soul. Obsessed with turning data into decisions that boost sales and margins. Passionate about pricing, trade, retail media, and category. I enjoy simplifying the complex and executing with a focus on profitability. Over 10 years helping brands grow in FMCG and retail. Firm believer in the power of the 3 Ps: people, processes, and product. Convinced that selling better is always possible. Sessions Mon 15 Sep 16:15 - 17:00 IA & DigitalizationManagement Category Manager of the Future: Shelf Strategy and Data Dominance