All Speakers Speaker Adrián de Marcos López Position: Company: Magoga 1* Michelin Adrián de Marcos (Madrid, 1987) discovered his vocation at the age of 10 and trained at the Arguiñano School, where he met María Gómez. After working at Zuberoa and Arzak, and leading kitchens in Madrid, they founded Magoga in Cartagena. There, he swapped the stove for the dining room and sommelier duties, true to his motto: ‘treat the customer like a mother’. Today, he has won awards for Best Sommelier in Murcia and Best Cheese Menu. Sessions Tue 16 Sep 12:40 - 13:10 Customer ExperienceMarketing When you travel for what you eat: the transformative power of gastronomy