Back to agenda ProductSustainability The value of the origin. Opportunity in the defense of rural production in supply chains Mon 15 Sep | 17:00 - 17:45 Premium VIP Pass Understanding the importance of protecting rural production as the basis for sustainable, resilient, and fair food systems is not only ethical or necessary but also strategically valuable in today’s supply chains. Speakers Myriam Rodríguez Corporate Purchasing Director Vincci Hoteles Mayte Ballesteros CEO Ballesteros Consulting Asier Beato Iglesias President METRAE Albert Planas Martínez Purchasing Director Makro Moderators Eric Mass Gonzalez Business Advisor LKSNext - Grupo Mondragón