Back to agenda ProductSustainability The value of origin as an opportunity in defending rural production in supply chains Mon 15 Sep | 17:00 - 17:45 Premium VIP Pass Understanding the importance of protecting rural production as the basis for sustainable, resilient, and fair food systems is not only ethical or necessary but also strategically valuable in today’s supply chains. Speakers Myriam Rodríguez Corporate Purchasing Director Vincci Hoteles Mayte Ballesteros CEO Ballesteros Consuting Asier Beato Iglesias President METRAE Albert Planas Makro Moderators Eric Mass Business Advisor LKSNext - Grupo Mondragón