Back to agenda Customer ExperienceProduct The sea at stake. From port to door Tue 16 Sep | 12:00 - 12:40 Premium VIP Pass Joaquín Sánchez, Real Betis legend and charismatic communicator, joins chef Rafa Zafra, a benchmark in seafood haute cuisine, in a talk where humour and excellence go hand in hand. Both share Andalusian roots and a career marked by passion, effort and the ability to reinvent themselves. From the stadiums to the kitchens, they will explore how dedication and love for what they do have led them to conquer new horizons, inspiring generations to follow in their footsteps with authenticity and joy. Speakers Rafa Zafra Chef and entrepreneur Amar Estimar Jondal y Rural Joaquín Sanchez Former professional footballer Real Betis Balompié