Back to agenda Customer ExperienceSustainability The Keys to Food Safety in the Value Chain: Building Trust Through Quality Control Mon 15 Sep | 12:55 - 13:20 Premium VIP Pass Co-organized by: In an increasingly demanding and regulated environment, guaranteeing food safety and promoting transparency throughout the value chain have become key pillars to generate consumer trust and loyalty. We will explore the main challenges and opportunities in traceability, quality control, risk prevention, regulatory compliance, and clear communication with the customer. A practical vision on how to integrate technology, sustainability, and responsibility at every link, from origin to shelf. Speaker Ricardo Fernández Casal Board and Senior Advisor Retail, Agri-Food Chain and Sustainability