Back to agenda Customer ExperienceMarketing Hyper-personalization of the dining room: data that transform the art of service Mon 15 Sep | 12:30 - 13:00 Premium VIP Pass Israel Ramírez is the dining room director at Saddle Madrid, awarded one Michelin star and two Repsol Suns, which opened its doors aiming to become a contemporary classic in dining. Israel will talk about how personalization of the offer and service plays an essential role in a restaurant seeking excellence. Speaker Israel Ramírez Rest. Manager Saddle 1* Michelín