From field to customer: the tech revolution redefines mass distribution and retail

The agri-food revolution is here: Artificial Intelligence, blockchain, precision agriculture, and biotechnology are transforming how we produce, distribute, and consume food. In this new scenario, sustainability, traceability, and personalization are not options but demands of today’s consumer. This keynote will explore how technological innovation drives a more efficient, safe, and planet-committed food system. Retail plays a key role: connecting this transformation with real market demands.