Back to agenda Customer Experience From buyers to brand ambassadors: the new loyalty Tue 16 Sep | 10:50 - 11:30 Premium VIP Pass In an increasingly dynamic and demanding environment, customer loyalty is not just a strategy, but a necessity. This roundtable will address the most effective tools to build lasting relationships with consumers, from personalizing the shopping experience to smart data use. We will analyze success cases in the large food distribution sector and debate how to turn occasional customers into brand ambassadors. Speakers Natalia Morales Founder and Creative Director MYKA, Greek Frozen Yogurt Lucía Goicoechea Head of Content Marketing and Digital Communication EROSKI Ion Uranga Strategic Projects Manager Grupo Uvesco (BM Supermercados) Moderators Fernando Martínez López Eypasa