Face to face with the authentic: José Elías, entrepreneur and president of La Sirena

In this conversation, José Elías, entrepreneur and president of La Sirena, will share with Manuel Bueno, director of Autentica Premium Food, his vision of entrepreneurship and business management. Elías, known for his direct approach and his experience in the creation and expansion of businesses, will address the challenges and learnings he has faced in his career. A dialogue on innovation, business transformation, resilience, strategic decision-making and adaptation in an ever-changing business environment.