Back to agenda ProductSustainability El valor del origen. Oportunidad en la defensa de la producción rural en las cadenas de suministro Mon 15 Sep | 17:00 - 17:45 Premium VIP Pass Understanding the importance of protecting rural production as the basis for sustainable, resilient, and fair food systems is not only ethical or necessary but also strategically valuable in today’s supply chains. Speakers Myriam Rodríguez Corporate Purchasing Director Vincci Hoteles Mayte Ballesteros CEO Ballesteros Consuting Asier Beato Iglesias President METRAE Albert Planas Martínez Makro Moderators Eric Mass Gonzalez Business Advisor LKSNext - Grupo Mondragón