Differentiate themselves by guaranteed quality and origin to support local producers (Gusto del Sur)

In view of the growing demand for regional products, Gusto del Sur is presented as the quality brand that unites the differentiated Andalusian offer with the large distribution chains. This round table will analyse how this umbrella brand facilitates the identification, promotion and positioning of Andalusian food and beverages. In addition, collaboration between distribution, producers and administration will be discussed to enhance the gastronomic heritage and the regional economy.