Back to agenda IA & DigitalizationManagement Automation of new product registration: efficiency and precision for the agri-food sector Mon 15 Sep | 17:45 - 18:30 Premium VIP Pass In this roundtable, we will discuss how automating product registration can transform a traditionally manual and error-prone process into a lever of efficiency, compliance, and data quality. Through real cases, we will show the direct impact on operational agility, collaboration with suppliers, and market responsiveness. This digital transformation is a replicable and strategic bet to boost competitiveness and sustainability in the agri-food sector. Speakers Pablo Sierra Rodríguez Product Development Director PFSGrupo Ángela Trelles Álvarez Head of Strategy and Commercial Management Supermercados Mas y Mas Moderators Gonzalo Illesca Seguel Founder HFS Consulting