5th Retail Barometer 2024 – 2025: The era of hyper-personalization

Javier Alonso will present, in light of the 5th Retail Barometer 2024-25, how generative AI inaugurates the era of hyper-personalization. The study reveals that 56% of shoppers return to stores that offer tailored experiences, making personalization an essential loyalty lever. With practical examples, he will show how to turn that data into actions that increase purchase repetition and margin.