14-15 SEPT 2026 | FIBES SEVILLA

Restaurant brands and their strategic plan for the next three years

Mon 16 Sep | 10:45 - 11:15

Marcas de Restauración represents over 70% of branded restaurants, with a turnover exceeding €8.1 billion and nearly 8,000 establishments throughout Spain. The new Strategic Plan 2024-2026 aims to enhance the reputation of branded restaurants, represent and defend its interests before institutions, and gain recognition from various stakeholders, positioning branded restaurants as a strategic sector for the Spanish economy.

Speakers
Paloma Cabral

Paloma Cabral

Directora de Impacto Corporativo McDonald's

Marcas de Restauración

Mª del Carmen Jáñez

Mª del Carmen Jáñez

Global HRD La Tagliatella & Iberia Organizational Efficiency Director

Marcas de Restauración

Moderator
Fernando Martínez

Fernando Martínez

Director General

Revista Alimentaria - Eypasa