BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Nebext//Agenda//ES CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Nebext Agenda X-WR-TIMEZONE:Europe/Madrid BEGIN:VEVENT UID:session-15055@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T101500 DTEND;TZID=Europe/Madrid:20260914T103000 SUMMARY:Hello Auténtica 2026! DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/hello-autentica-2 026-20260914/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15057@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T103000 DTEND;TZID=Europe/Madrid:20260914T103500 SUMMARY:Institutional Welcome – Restaurant Brands DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/institutional-wel come-restaurant-brands-20260914/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15056@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T103000 DTEND;TZID=Europe/Madrid:20260914T104500 SUMMARY:McKinsey report ‘The State of Grocery Retail’ DESCRIPTION:Highlights of The State of Grocery Retail report. URL:https://www.autenticapremium.com/en/agenda-sessions/mckinsey-report-t he-state-of-grocery-retail-20260914/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15216@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T103000 DTEND;TZID=Europe/Madrid:20260914T110000 SUMMARY:Cocinar con identidad. El aceite como hilo conductor DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/cocinar-con-ident idad-el-aceite-como-hilo-conductor-20260914/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15058@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T103500 DTEND;TZID=Europe/Madrid:20260914T104500 SUMMARY:Sin dato no hay relato: El Observatorio de la Restauración de Ma rca 2025-2026 DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/sin-dato-no-hay-r elato-el-observatorio-de-la-restauracion-de-marca-2025-2026-20260914/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15059@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T104500 DTEND;TZID=Europe/Madrid:20260914T110500 SUMMARY:Tras el verano: qué dicen los datos de consumo DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/tras-el-verano-qu e-dicen-los-datos-de-consumo-20260914/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15190@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T104500 DTEND;TZID=Europe/Madrid:20260914T113000 SUMMARY:Del desafío a la oportunidad Cómo transformar la incertidumbre geopolítica en una ventaja competitiva DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/del-desafio-a-la- oportunidad-como-transformar-la-incertidumbre-geopolitica-en-una-ventaja- competitiva-20260914/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15060@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T110000 DTEND;TZID=Europe/Madrid:20260914T113000 SUMMARY:Red meat! Tuna Tartare VS Beef Tartare DESCRIPTION:Two red meats\, two worlds and the same passion for excellenc e. While they make a bluefin tuna tartare and a red meat tartare\, Julio and Elma will generate an inspiring conversation about the origin\, respe ct for the product and the values that give meaning to gastronomy. A demo nstration of how the same recipe can express completely different univers es when the product is extraordinary\, highlighting the greatness of cuis ine as a common language. URL:https://www.autenticapremium.com/en/agenda-sessions/red-meat-tuna-tar tare-vs-beef-tartare-20260914/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15061@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T110500 DTEND;TZID=Europe/Madrid:20260914T113000 SUMMARY:Nuevos métodos de pago DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/nuevos-metodos-de -pago-20260914/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15064@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T113000 DTEND;TZID=Europe/Madrid:20260914T115500 SUMMARY:Myka Greek: The Frozen Greek Yogurt Revolution DESCRIPTION:MYKA Greek is redefining the frozen yogurt segment with an in novative proposal that combines product\, experience and lifestyle. A you ng brand that has been able to connect with the new generations and turn frozen yogurt into a trend in catering. URL:https://www.autenticapremium.com/en/agenda-sessions/myka-greek-the-fr ozen-greek-yogurt-revolution-20260914/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15062@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T113000 DTEND;TZID=Europe/Madrid:20260914T120000 SUMMARY:Heirs of the Sea: Back to the Future DESCRIPTION:Óscar\, chef and unique businessman\, and Marc and Wilco\, t wo young fishermen who have decided to follow their parents' trade\, shar e the stage to highlight the origin of the product\, the generational cha nge and the commitment to a way of understanding the sea that looks to th e future without renouncing their roots. URL:https://www.autenticapremium.com/en/agenda-sessions/heirs-of-the-sea- back-to-the-future-20260914/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15063@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T113000 DTEND;TZID=Europe/Madrid:20260914T121500 SUMMARY:Packaging with a purpose: innovation for quality\, sustainable fo od committed to the territory in the new regulatory framework DESCRIPTION:The evolution of the regulatory framework and growing consume r demands are driving a profound transformation in the field of packaging . In this round table\, representatives of distribution\, industry\, tech nology centres and circular economy entities will discuss how innovation in materials\, design\, digitalisation and sustainability can become a co mpetitive advantage to offer higher quality food\, reduce environmental i mpact and generate value for the entire food chain.   URL:https://www.autenticapremium.com/en/agenda-sessions/packaging-with-a- purpose-innovation-for-quality-sustainable-food-committed-to-the-territor y-in-the-new-regulatory-framework-20260914/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15065@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T115000 DTEND;TZID=Europe/Madrid:20260914T121500 SUMMARY:Mujeres que inspiran: el valor estratégico del liderazgo femenin o DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/mujeres-que-inspi ran-el-valor-estrategico-del-liderazgo-femenino-20260914/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15067@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T115500 DTEND;TZID=Europe/Madrid:20260914T122500 SUMMARY:Mujeres que inspiran: el valor estratégico del liderazgo femenin o DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/mujeres-que-inspi ran-el-valor-estrategico-del-liderazgo-femenino-20260914-2/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15443@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T120000 DTEND;TZID=Europe/Madrid:20260914T123000 SUMMARY:COOPERATIVA LA PALMA | Lo bueno se elige. Ser bueno también. DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/cooperativa-la-pa lma-lo-bueno-se-elige-ser-bueno-tambien-20260914-2/ LOCATION: AULA DEGUSTA 2 END:VEVENT BEGIN:VEVENT UID:session-15066@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T121500 DTEND;TZID=Europe/Madrid:20260914T125500 SUMMARY:Who will win the shopping basket of the future? DESCRIPTION:The shopping basket is changing at the pace of a more demandi ng\, digital\, conscious and value-oriented consumer. In this round table \, the main distributors will analyse the trends that will mark the futur e of food retail\, discussing innovation\, shopping experience\, proximit y\, sustainability and the role of technology in an increasingly competit ive market. A strategic conversation to understand who will lead the dist ribution of tomorrow. URL:https://www.autenticapremium.com/en/agenda-sessions/who-will-win-the- shopping-basket-of-the-future-20260914/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15573@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T122500 DTEND;TZID=Europe/Madrid:20260914T125000 SUMMARY:La Brújula del CEO DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/la-brujula-del-ce o-20260914-2/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15376@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T123000 DTEND;TZID=Europe/Madrid:20260914T130000 SUMMARY:CACAO FELIZ by Euro-toques DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/cacao-feliz-by-eu ro-toques-20260914/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15068@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T125000 DTEND;TZID=Europe/Madrid:20260914T131500 SUMMARY:Internacionalización de la marca: viabilidad operativa y estrat égica DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/internacionalizac ion-de-la-marca-viabilidad-operativa-y-estrategica-20260914/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15069@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T125500 DTEND;TZID=Europe/Madrid:20260914T133000 SUMMARY:Brands vs. Private Label: Coexistence or Open War? DESCRIPTION:The evolution of private label brands is redefining the compe titive balance in mass consumption. In this round table\, leading distrib utors will discuss the present and future of the coexistence between manu facturer brands and own brands\, analysing how to generate value for the consumer through innovation\, differentiation and the construction of inc reasingly strategic relationships within the food chain. URL:https://www.autenticapremium.com/en/agenda-sessions/brands-vs-private -label-coexistence-or-open-war-20260914/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15377@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T130000 DTEND;TZID=Europe/Madrid:20260914T133000 SUMMARY:‘El viaje de Euro-Toques en 40 años …Honrar el pasado\, coci nar el presente\, construir el futuro’ DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/el-viaje-de-euro- toques-en-40-anos-honrar-el-pasado-cocinar-el-presente-construir-el-futur o-20260914/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15070@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T131500 DTEND;TZID=Europe/Madrid:20260914T132500 SUMMARY:Clausura institucional – Marca de Restauración DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/clausura-instituc ional-marca-de-restauracion-20260914/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15192@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T132500 DTEND;TZID=Europe/Madrid:20260914T140000 SUMMARY:Cuando la cocina transforma DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/cuando-la-cocina- transforma-20260914/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15071@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T133000 DTEND;TZID=Europe/Madrid:20260914T140000 SUMMARY:The ready-to-eat boom: the opportunity that retail is not yet tak ing advantage of DESCRIPTION:Round table in which the evolution of the ready meals categor y and the new consumer demands will be analysed based on the results of a national study on the Spanish market. The debate will address the main i nnovation opportunities for manufacturers and distributors\, including th e potential of the plant-based offer as one of the growth paths within th e category\, as well as strategies to respond to new consumer trends. URL:https://www.autenticapremium.com/en/agenda-sessions/the-ready-to-eat- boom-the-opportunity-that-retail-is-not-yet-taking-advantage-of-20260914/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15191@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T133000 DTEND;TZID=Europe/Madrid:20260914T140000 SUMMARY:Galicia auténtica: el pulpo como bandera de un territorio DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/galicia-autentica -el-pulpo-como-bandera-de-un-territorio-20260914/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15444@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T133000 DTEND;TZID=Europe/Madrid:20260914T140000 SUMMARY:CADO | IGP Aceituna Manzanilla y Gordal de Sevilla-IGP Aceite de Jaén DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/cado-igp-aceituna -manzanilla-y-gordal-de-sevilla-igp-aceite-de-jaen-20260914/ LOCATION: AULA DEGUSTA 1 END:VEVENT BEGIN:VEVENT UID:session-15128@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T153000 DTEND;TZID=Europe/Madrid:20260914T160000 SUMMARY:Pickles and pickles\, the Do it yourself vegetable revolution DESCRIPTION:'An experience between science\, cuisine and plant biodiversi ty with Estefi Marchal\, chef of Alinea Restaurant\, and Alfredo Sánchez -Gimeno\, of the Cellbitec Foundation. Through pickles\, pickles and DIY skewers\, we will discover unusual vegetables\, their health benefits and their gastronomic potential. A different way of understanding the plant- based future: more sustainable\, healthier and much tastier'   URL:https://www.autenticapremium.com/en/agenda-sessions/pickles-and-pickl es-the-do-it-yourself-vegetable-revolution-20260914/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15461@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T153000 DTEND;TZID=Europe/Madrid:20260914T160000 SUMMARY:CADO | DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/cado-20260914-2/ LOCATION: AULA DEGUSTA 1 END:VEVENT BEGIN:VEVENT UID:session-15497@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T153000 DTEND;TZID=Europe/Madrid:20260914T160000 SUMMARY:Salud en cada gota: el poder del aceite de oliva DESCRIPTION:Durante siglos\, el aceite de oliva ha sido el alma de la die ta mediterránea y un símbolo de bienestar. Hoy\, la ciencia confirma lo que la tradición ha defendido siempre: detrás de cada gota hay salud\, innovación y un patrimonio único. En este diálogo\, un chef de refere ncia\, un investigador médico y un gran productor andaluz compartirán t res miradas que convergen en una misma certeza: el aceite de oliva no sol o enriquece nuestra gastronomía\, también es uno de los grandes aliados de nuestra salud. URL:https://www.autenticapremium.com/en/agenda-sessions/salud-en-cada-got a-el-poder-del-aceite-de-oliva-20260914/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15072@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T153000 DTEND;TZID=Europe/Madrid:20260914T170000 SUMMARY:‘Talent or mirage: Who wants to work in the hospitality industr y today?’ DESCRIPTION:Everyone talks about a lack of personnel. But is there really a lack of professionals or are there too many business models incapable of attracting them? While some are calling for more commitment\, others a re talking about better hours\, salaries and leadership... The hospitalit y industry is looking for talent. Talent seeks quality of life. Who has t o change first? URL:https://www.autenticapremium.com/en/agenda-sessions/talent-or-mirage- who-wants-to-work-in-the-hospitality-industry-today-20260914/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15073@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T160000 DTEND;TZID=Europe/Madrid:20260914T163000 SUMMARY:‘Stars\, medals and liquid gold. The story of two ‘cracks’ who have turned discipline into excellence’ DESCRIPTION:A chef with two Michelin stars and an elite athlete who has b rought extra virgin olive oil to the center of his business project will talk about what is not seen: the sacrifice\, perseverance and passion beh ind each great achievement. They will show us that excellence\, whether i n the kitchen\, in sports or in an exceptional EVOO\, is always born from the same commitment.  URL:https://www.autenticapremium.com/en/agenda-sessions/stars-medals-and- liquid-gold-the-story-of-two-cracks-who-have-turned-discipline-into-excel lence-20260914/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15163@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T160000 DTEND;TZID=Europe/Madrid:20260914T163000 SUMMARY:Sustainability as a purchasing criterion: from environmental comm itment to competitive advantage DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/sustainability-as -a-purchasing-criterion-from-environmental-commitment-to-competitive-adva ntage-20260914/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15445@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T161500 DTEND;TZID=Europe/Madrid:20260914T164500 SUMMARY:CADO | DOP Aceituna Aloreña de Málaga\, DOP Priego de Córdoba\ , DOP Sierra Mágina DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/cado-dop-aceituna -alorena-de-malaga-dop-priego-de-cordoba-dop-sierra-magina-20260914/ LOCATION: AULA DEGUSTA 1 END:VEVENT BEGIN:VEVENT UID:session-15074@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T163000 DTEND;TZID=Europe/Madrid:20260914T170000 SUMMARY:Product\, technique and fire: Charcuterie and Grill DESCRIPTION:Meat\, charcuterie and grills come together in a session that highlights three essential pillars of our gastronomic culture. Masters f rom each discipline will share techniques\, knowledge and innovation to d emonstrate how the product\, the craft and the fire evolve without losing their essence. A tribute to the flavour\, origin and ability to reinvent tradition from gastronomic excellence.  URL:https://www.autenticapremium.com/en/agenda-sessions/product-technique -and-fire-charcuterie-and-grill-20260914/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15076@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T170000 DTEND;TZID=Europe/Madrid:20260914T173000 SUMMARY:Cooking beauty: when the kitchen finds its best image DESCRIPTION:While Carme prepares one of her recipes with Becky\, both wil l share a conversation about how cooking and food photography share the s ame point of view: sensitivity\, creativity\, respect for the product and the ability to excite. A session that values authenticity as the best in gredient to create experiences that last.   URL:https://www.autenticapremium.com/en/agenda-sessions/cooking-beauty-wh en-the-kitchen-finds-its-best-image-20260914/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15580@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T170000 DTEND;TZID=Europe/Madrid:20260914T173000 SUMMARY:CADO | IGP Caballa y Melva de Andalucía y DOP Baena DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/cado-igp-caballa- y-melva-de-andalucia-y-dop-baena-20260914/ LOCATION: AULA DEGUSTA 1 END:VEVENT BEGIN:VEVENT UID:session-15075@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T170000 DTEND;TZID=Europe/Madrid:20260914T183000 SUMMARY:‘Less is more: Can you work less and live better?’ DESCRIPTION:For years\, the hospitality industry was built on endless day s\, seven-day openings and absolute availability. Today some restaurants close on weekends. Others eliminate lunch or dinner service. Some reduce capacity and schedules to protect their teams... Is it the future of the profession or a privilege reserved for a few? Can a business invoice less and be more sustainable? What do you lose and what do you gain when you decide to close the shutters before your competition? Perhaps the real lu xury is no longer getting a table. Maybe it's having time to live. URL:https://www.autenticapremium.com/en/agenda-sessions/less-is-more-can- you-work-less-and-live-better-20260914/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15193@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T171500 DTEND;TZID=Europe/Madrid:20260914T180000 SUMMARY:Ready to Eat y platos preparados: una categoría en plena expansi ón DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/ready-to-eat-y-pl atos-preparados-una-categoria-en-plena-expansion-20260914/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15077@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T173000 DTEND;TZID=Europe/Madrid:20260914T180000 SUMMARY:The future is born from the roots DESCRIPTION:Juan Carlos\, recently awarded a star\, will share the kitche n and conversation with two representatives of the Association of Guisand eras de Asturias to demonstrate that innovation only makes sense when it is born from respect for tradition. An inspiring session that claims that cuisine evolves\, but never loses sight of the legacy\, the product and the people who have preserved it generation after generation\, reflecting the values of authenticity\, excellence and territory that define Autent ica.  URL:https://www.autenticapremium.com/en/agenda-sessions/the-future-is-bor n-from-the-roots-20260914/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15462@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T174500 DTEND;TZID=Europe/Madrid:20260914T180000 SUMMARY:CADO | DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/cado-20260914-5/ LOCATION: AULA DEGUSTA 1 END:VEVENT BEGIN:VEVENT UID:session-15194@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T180000 DTEND;TZID=Europe/Madrid:20260914T183000 SUMMARY:Economía Azul: cómo construir una cadena de suministro de pesca dos y mariscos más sostenible\, transparente y rentable DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/economia-azul-com o-construir-una-cadena-de-suministro-de-pescados-y-mariscos-mas-sostenibl e-transparente-y-rentable-20260914/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15463@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260914T183000 DTEND;TZID=Europe/Madrid:20260914T190000 SUMMARY:CADO | DOP Estepa e IGP Mantecados de Estepa y Polvorones de Este pa DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/cado-dop-estepa-e -igp-mantecados-de-estepa-y-polvorones-de-estepa-20260914/ LOCATION: AULA DEGUSTA 1 END:VEVENT BEGIN:VEVENT UID:session-15078@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T103000 DTEND;TZID=Europe/Madrid:20260915T110000 SUMMARY:Breaking the fourth gastronomic wall DESCRIPTION:Hermanos Vinagre shares its experience in the development of projects and collaborations with other sectors\, demonstrating how gastro nomy can become a common language capable of connecting with fashion\, re tail and cultural industries. URL:https://www.autenticapremium.com/en/agenda-sessions/breaking-the-four th-gastronomic-wall-20260915/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15079@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T103000 DTEND;TZID=Europe/Madrid:20260915T111000 SUMMARY:Rentabilidad y crecimiento: eficiencia e innovación como claves para crear valor en el sector alimentario DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/rentabilidad-y-cr ecimiento-eficiencia-e-innovacion-como-claves-para-crear-valor-en-el-sect or-alimentario-20260915/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15218@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T110000 DTEND;TZID=Europe/Madrid:20260915T112500 SUMMARY:La arquitectura del nuevo consumo: Retail\, distribución\, resta uración y ocio DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/la-arquitectura-d el-nuevo-consumo-retail-distribucion-restauracion-y-ocio-20260915/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15217@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T110000 DTEND;TZID=Europe/Madrid:20260915T113000 SUMMARY:Las personas\, el ingrediente más importante DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/las-personas-el-i ngrediente-mas-importante-20260915/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15142@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T111000 DTEND;TZID=Europe/Madrid:20260915T112500 SUMMARY:Economic Environment\, Prospects and Trends for Retail and FMCG i n Europe DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/economic-environm ent-prospects-and-trends-for-retail-and-fmcg-in-europe-20260915/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15081@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T111000 DTEND;TZID=Europe/Madrid:20260915T121000 SUMMARY:The RRP of olive oil\, how are we going to face the new campaign? DESCRIPTION:On the eve of a new olive campaign\, the olive oil sector is facing a scenario marked by greater product availability\, volatile price s at origin and increased production in other Mediterranean countries. Th e great challenge is to find the balance between production costs\, price s at origin and the RRP on the shelf\, promoting a marketing strategy tha t reinforces the value of olive oil and consolidates it as one of the gre at benchmarks for healthy eating\, both in Spain and in international mar kets. URL:https://www.autenticapremium.com/en/agenda-sessions/the-rrp-of-olive- oil-how-are-we-going-to-face-the-new-campaign-20260915/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15080@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T112500 DTEND;TZID=Europe/Madrid:20260915T115000 SUMMARY:Fear of failure? The secrets of dark kitchens DESCRIPTION:Lag: When a successful dark kitchen teaches you more than any triumph. Growing\, innovating and reinventing yourself also involves tak ing risks. The founders of Desfase will share the story of a project that conquered the delivery market\, but ended up closing its doors. An hones t conversation about the mistakes\, decisions\, and learnings that can he lp other entrepreneurs build stronger businesses. URL:https://www.autenticapremium.com/en/agenda-sessions/fear-of-failure-t he-secrets-of-dark-kitchens-20260915/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15129@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T113000 DTEND;TZID=Europe/Madrid:20260915T120000 SUMMARY:‘Experience in four acts: A dialogue between gastronomy and the performing arts’ DESCRIPTION:Experience in four acts is a proposal that explores the encou nter between gastronomy and the performing arts as two artistic languages that dialogue and enrich each other. URL:https://www.autenticapremium.com/en/agenda-sessions/experience-in-fou r-acts-a-dialogue-between-gastronomy-and-the-performing-arts-20260915/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15083@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T115000 DTEND;TZID=Europe/Madrid:20260915T122500 SUMMARY:Nuevos espacios de consumo: Cómo adaptar la propuesta\, la opera tiva y la experiencia al nuevo cliente DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/nuevos-espacios-d e-consumo-como-adaptar-la-propuesta-la-operativa-y-la-experiencia-al-nuev o-cliente-20260915/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15082@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T120000 DTEND;TZID=Europe/Madrid:20260915T124500 SUMMARY:The new era of Aponiente DESCRIPTION:What happens when a restaurant stops looking at the landscape to be part of it? Ángel León talks to Javi Antoja about the new stage of Aponiente\, a project that transcends the kitchen to become an immersi on in the marshland\, the territory and the origin of food. A talk about evolution\, creativity and gastronomic innovation in one of the most deci sive moments in the history of the restaurant.   URL:https://www.autenticapremium.com/en/agenda-sessions/the-new-era-of-ap oniente-20260915/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15084@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T121000 DTEND;TZID=Europe/Madrid:20260915T130000 SUMMARY:Feeding a new society: Is the sector ready? DESCRIPTION:Demographic changes\, new lifestyles and evolving consumption habits are transforming the way food is produced\, distributed and consu med. In this round table\, representatives of the main distribution chain s and producers will discuss how to adapt to a more diverse\, informed an d demanding society\, addressing the challenges and opportunities that wi ll mark the future of food and retail.   URL:https://www.autenticapremium.com/en/agenda-sessions/feeding-a-new-soc iety-is-the-sector-ready-20260915/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15086@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T122500 DTEND;TZID=Europe/Madrid:20260915T125000 SUMMARY:The new ‘phygital’ experiences DESCRIPTION:Inventing the future of the dining experience. The hospitalit y industry no longer competes only for what it serves at the table\, but for the experiences it is capable of generating. Makeat will show how des ign\, innovation and technology can transform a gastronomic business into a brand capable of connecting with people before\, during and after the visit\, creating more active communities and experiences with a lasting i mpact. URL:https://www.autenticapremium.com/en/agenda-sessions/the-new-phygital- experiences-20260915/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15085@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T124500 DTEND;TZID=Europe/Madrid:20260915T130000 SUMMARY:Makro AUTÉNICA Awards DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/makro-autenica-aw ards-20260915/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15219@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T125000 DTEND;TZID=Europe/Madrid:20260915T131500 SUMMARY:Ecosistema Mercas: conectando origen\, comercio y ciudad DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/ecosistema-mercas -conectando-origen-comercio-y-ciudad-20260915-2/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15087@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T130000 DTEND;TZID=Europe/Madrid:20260915T133000 SUMMARY:The food and beverage industry on the horizon 2040 DESCRIPTION:The food and beverage industry is facing a transformation dri ven by sustainability\, innovation\, technology and new consumption habit s. A strategic vision on how the sector will evolve until 2040 and what r ole manufacturers will play in building a more competitive\, resilient an d sustainable value chain. URL:https://www.autenticapremium.com/en/agenda-sessions/the-food-and-beve rage-industry-on-the-horizon-2040-20260915/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15220@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T130000 DTEND;TZID=Europe/Madrid:20260915T133000 SUMMARY:Gastronomía andaluza con presente y con historia DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/gastronomia-andal uza-con-presente-y-con-historia-20260915-2/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15221@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T131500 DTEND;TZID=Europe/Madrid:20260915T134000 SUMMARY:Del lineal al ecosistema: cómo evoluciona la distribución moder na DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/del-lineal-al-eco sistema-como-evoluciona-la-distribucion-moderna-20260915/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15222@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T133000 DTEND;TZID=Europe/Madrid:20260915T140000 SUMMARY:El origen que emerge del mar DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/el-origen-que-eme rge-del-mar-20260915-2/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15088@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T134000 DTEND;TZID=Europe/Madrid:20260915T140000 SUMMARY:En un mundo hiperconectado\, el valor está en el encuentro DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/en-un-mundo-hiper conectado-el-valor-esta-en-el-encuentro-20260915/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15581@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T150000 DTEND;TZID=Europe/Madrid:20260915T153000 SUMMARY:Gusto del Sur | Del Campo a la Mesa DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/gusto-del-sur-del -campo-a-la-mesa-20260915/ LOCATION: AULA DEGUSTA 1 END:VEVENT BEGIN:VEVENT UID:session-15090@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T153000 DTEND;TZID=Europe/Madrid:20260915T160000 SUMMARY:Profitability with Alma: The Brunchit model to professionalize th e product of origin DESCRIPTION:In a model based on the source product\, profitability is not the end goal\, but the best tool to protect its value. Discover how stan dardization\, measurement\, and conscious scaling allow you to grow witho ut losing the essence\, making operational excellence the greatest ally o f authenticity. URL:https://www.autenticapremium.com/en/agenda-sessions/profitability-wit h-alma-the-brunchit-model-to-professionalize-the-product-of-origin-202609 15/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15089@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T153000 DTEND;TZID=Europe/Madrid:20260915T173000 SUMMARY:BURGER COMBAT REGIONAL ANDALUCIA DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/burger-combat-reg ional-andalucia-20260915/ LOCATION:AUDITORIUM BY GUSTO DEL SUR END:VEVENT BEGIN:VEVENT UID:session-15582@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T154000 DTEND;TZID=Europe/Madrid:20260915T161000 SUMMARY:Gusto del Sur | Sellos de calidad que conquistan tu paladar DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/gusto-del-sur-sel los-de-calidad-que-conquistan-tu-paladar-20260915/ LOCATION: AULA DEGUSTA 1 END:VEVENT BEGIN:VEVENT UID:session-15091@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T160000 DTEND;TZID=Europe/Madrid:20260915T163000 SUMMARY:Why do some restaurants keep opening premises and others struggle to survive? DESCRIPTION:'A debate on the real gap in the sector. We review the factor s that separate the business that replicates its success from the one tha t struggles to survive: financial structure\, standardization of processe s and the leap from self-employment to business management.   URL:https://www.autenticapremium.com/en/agenda-sessions/why-do-some-resta urants-keep-opening-premises-and-others-struggle-to-survive-20260915/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15143@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T161500 DTEND;TZID=Europe/Madrid:20260915T170000 SUMMARY:Quality\, food safety and nutrition: the new priorities in procur ement strategy DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/quality-food-safe ty-and-nutrition-the-new-priorities-in-procurement-strategy-20260915/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15583@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T162000 DTEND;TZID=Europe/Madrid:20260915T165000 SUMMARY:Gusto del Sur | Un homenaje gastronómico DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/gusto-del-sur-un- homenaje-gastronomico-20260915/ LOCATION: AULA DEGUSTA 1 END:VEVENT BEGIN:VEVENT UID:session-15092@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T163000 DTEND;TZID=Europe/Madrid:20260915T170000 SUMMARY:The Art of Bringing Back DESCRIPTION:Exceptional raw materials\, creative cuisine\, signature cock tails and a service that understands hospitality as a way of caring. The essence of Baltazares is simple: to turn each visit into an experience th at leaves a mark and awakens the desire to repeat. URL:https://www.autenticapremium.com/en/agenda-sessions/the-art-of-bringi ng-back-20260915/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15093@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T170000 DTEND;TZID=Europe/Madrid:20260915T173000 SUMMARY:10 products that your consumer wants… but can’t find in your store! DESCRIPTION:What products are solving real consumer needs and succeeding in other markets before reaching Spanish retail? Today you will discover 10 innovative products with commercial potential already demonstrated int ernationally. Solutions that respond to growing consumer trends and repre sent opportunities to differentiate yourself\, attract new buyers and gen erate value. URL:https://www.autenticapremium.com/en/agenda-sessions/10-products-that- your-consumer-wants-but-cant-find-in-your-store-20260915/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15498@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T170000 DTEND;TZID=Europe/Madrid:20260915T173000 SUMMARY:Andalucía en la copa: Estrategias del nuevo productor andaluz pa ra conquistar la sala Horeca DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/andalucia-en-la-c opa-estrategias-del-nuevo-productor-andaluz-para-conquistar-la-sala-horec a-20260915-2/ LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15584@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T170000 DTEND;TZID=Europe/Madrid:20260915T173000 SUMMARY:Gusto del Sur | Expresiones de sabor irresistibles DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/gusto-del-sur-exp resiones-de-sabor-irresistibles-20260915/ LOCATION: AULA DEGUSTA 1 END:VEVENT BEGIN:VEVENT UID:session-15499@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T173000 DTEND;TZID=Europe/Madrid:20260915T180000 SUMMARY:Rentabilidad\, trazabilidad y exclusividad: El ibérico y los que sos andaluces como valor diferencial en las compras Horeca DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/rentabilidad-traz abilidad-y-exclusividad-el-iberico-y-los-quesos-andaluces-como-valor-dife rencial-en-las-compras-horeca-20260915-2/ LOCATION:AUDITORIUM AGROBANK END:VEVENT BEGIN:VEVENT UID:session-15500@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T173000 DTEND;TZID=Europe/Madrid:20260915T180000 SUMMARY:FABACM DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/fabacm-20260915-2 / LOCATION: AUDITORIUM CAJAMAR END:VEVENT BEGIN:VEVENT UID:session-15585@www.autenticapremium.com DTSTAMP:20260724T231508Z DTSTART;TZID=Europe/Madrid:20260915T174000 DTEND;TZID=Europe/Madrid:20260915T180000 SUMMARY:Gusto del Sur | Aceite eco\, el oro líquido imprescindible en tu mesa DESCRIPTION: URL:https://www.autenticapremium.com/en/agenda-sessions/gusto-del-sur-ace ite-eco-el-oro-liquido-imprescindible-en-tu-mesa-20260915/ LOCATION: AULA DEGUSTA 1 END:VEVENT END:VCALENDAR