Agenda 2023 - Auténtica Premium Food

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Last Edition 2024

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All the innovation in the retail, horeca and mass distribution industry. Join the innovation showcase!

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EXHIBIT

A space for transferring the value of the products and their essence. September 15-16, 2025: 10am to 7pm

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Discover Seville
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The most relevant meeting of executives from the distribution, retail, Horeca and gastronomy sectors of the food industry.

Agenda 2025
Speakers 2025
Auténtica Congress
Distribution & Retail Forum
Culinary Fest
Horeca Forum
Supply Chain Summit
Gastromarketing Forum

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Networking, knowledge and inspiration at the highest level.

Chefs Retreat
Hosted Program

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Auténtica Excellence Awards 2025

Auténtica Excellence Awards 2025
Auténtica Excellence Awards 2024
Auténtica Excellence Awards 2023

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Perfect stategy to expand your influence in your sector.

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EXHIBIT

Here you will find the press releases we launched as well as graphic material.

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Hosted Media Programme

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15-16 SEPT 2025
FIBES SEVILLA

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- Español

Auténtica 2025
The new business platform for the retail, horeca and mass distribution industry.
- Auténtica Premium Food
- Last Edition 2024
Exhibit
All the innovation in the retail, horeca and mass distribution industry. Join the innovation showcase!
Visit
A space for transferring the value of the products and their essence. September 15-16, 2025: 10am to 7pm
- Discover Seville
- Download App!
Congress
The most relevant meeting of executives from the distribution, retail, Horeca and gastronomy sectors of the food industry.
Activities
Networking, knowledge and inspiration at the highest level.
- Chefs Retreat
- Hosted Program
Awards
Auténtica Excellence Awards 2025
Partners
Perfect stategy to expand your influence in your sector.
Media
Here you will find the press releases we launched as well as graphic material.

Search for:

15-16 SEPT 2025
FIBES SEVILLA

Auténtica 2025
The new business platform for the retail, horeca and mass distribution industry.
- Auténtica Premium Food
- Last Edition 2024
Exhibit
All the innovation in the retail, horeca and mass distribution industry. Join the innovation showcase!
Visit
A space for transferring the value of the products and their essence. September 15-16, 2025: 10am to 7pm
- Discover Seville
- Download App!
Congress
The most relevant meeting of executives from the distribution, retail, Horeca and gastronomy sectors of the food industry.
Activities
Networking, knowledge and inspiration at the highest level.
- Chefs Retreat
- Hosted Program
Awards
Auténtica Excellence Awards 2025
Partners
Perfect stategy to expand your influence in your sector.
Media
Here you will find the press releases we launched as well as graphic material.

Search for:

15-16 SEPT 2025 | FIBES SEVILLA

All days Mon 15 Sep Tue 16 Sep

Mon 15

10:00 - 11:00

Marc Roca and Martí Roca, El Celler de Can Roca 3* Michelin

Mon 15

10:15 - 10:30

Hello Auténtica 2025!

Co-organized by:

Mon 15

10:30 - 10:45

Tendencias

McKinsey Report: ‘The State of Grocery Retail’

Mon 15

10:30 - 11:00

Customer ExperienceMarketing

What is hyper-personalization? Designing unrepeatable moments

Mon 15

10:30 - 11:00

Córdoba Patrimonio Gastronómico | La Córdoba que madruga

Mon 15

10:30 - 11:15

Product

Cuisine of markets, seas, and storms

Co-organized by:

Mon 15

10:45 - 11:30

Adaptation and Opportunity. Transforming Geopolitical Challenges into Advantages

Mon 15

11:00 - 11:30

Customer ExperienceMarketing

5th Retail Barometer 2024 – 2025: The era of hyper-personalization

Mon 15

11:00 - 12:00

Mon 15

11:15 - 11:45

Pascual | COFFEE FROM ZERO: What Every Barista Should Know

Mon 15

11:15 - 11:45

Makro | Vintage Generosity

Mon 15

11:15 - 12:00

Sustainability

The invisible ingredient: mental health in the kitchen

Co-organized by:

Mon 15

11:30 - 12:00

Customer ExperienceMarketing

Optimize your delivery in 30 minutes

Mon 15

11:30 - 12:15

Customer ExperienceManagement

Logistical Muscle: How Do Grocery Retail Giants Operate?

Mon 15

12:00 - 12:10

Institutional Intervention

Mon 15

12:00 - 12:30

Customer ExperienceMarketing

Psychogastronomy: when personalization awakens emotions

Mon 15

12:00 - 12:30

La Palma Cooperative – Take what you eat seriously. Agriculture, the planet, the future.

Mon 15

12:00 - 12:30

CADO | Extra Virgin Olive Oil and Acorn-Fed 100% Iberian. Córdoba’s Gastronomic Heritage with PDO

Mon 15

12:00 - 12:30

Formación y degustación – Beertruck by Cruzcampo

Mon 15

12:00 - 13:00

Mon 15

12:10 - 12:40

Tendencias

Face to Face with the Authentic: Dani García

Co-organized by:

Mon 15

12:15 - 12:55

Origin that sells. PDO/PGI as a sales pitch for companies

Mon 15

12:30 - 13:00

Customer ExperienceMarketing

Hyper-personalization of the dining room: data that transform the art of service

Mon 15

12:30 - 13:00

Formación y degustación – Beertruck by Cruzcampo

Mon 15

12:40 - 13:15

Sustainability

Haute cuisine, high commitment. Nourishing consciences

Co-organized by:

Mon 15

12:45 - 13:15

Heineken – Cruzcampo en Barril, una Experiencia de Calidad

Mon 15

12:55 - 13:20

Customer ExperienceSustainability

The Keys to Food Safety in the Value Chain: Building Trust Through Quality Control

Co-organized by:

Mon 15

13:00 - 13:30

Customer ExperienceMarketing

Liquid brands: adapting without diluting or losing identity

Mon 15

13:00 - 13:30

Formación y degustación – Beertruck by Cruzcampo

Mon 15

13:00 - 14:00

Pepa Muñoz, El Qüenco de Pepa

Mon 15

13:00 - 14:00

Mon 15

13:15 - 14:00

Customer ExperienceManagement

Face to face with the authentic: José Elías, entrepreneur and president of La Sirena

Co-organized by:

Mon 15

13:20 - 14:00

Differentiate themselves by guaranteed quality and origin to support local producers (Gusto del Sur)

Co-organized by:

Mon 15

13:30 - 14:00

Sound hyper-personalization: how to design tailor-made musical atmospheres

Mon 15

13:30 - 14:00

Provincial Council of Palencia. Foods from Palencia | Tasting

Mon 15

13:30 - 14:00

Formación y degustación – Beertruck by Cruzcampo

Mon 15

14:00 - 15:00

Mon 15

15:00 - 15:30

Formación y degustación – Beertruck by Cruzcampo

Mon 15

15:00 - 16:00

Mon 15

15:30 - 16:00

Alimentos Polar Spain | P.A.N. Arepas Showcooking

Mon 15

15:30 - 16:00

CADO | DOP Aceituna Aloreña de Málaga con DOP Málaga y Sierras de Málaga. Entre Vides y Olivos. Denominaciones de origen malagueñas en la gastronomía

Mon 15

15:30 - 16:00

Formación y degustación – Beertruck by Cruzcampo

Mon 15

15:30 - 16:05

Sustainability

Overcoming: At the Limit, or Without Limits?

Co-organized by:

Mon 15

15:30 - 16:15

Operational resilience: preparing for the unpredictable

Mon 15

15:30 - 16:30

Trends: The nakedness of the product or opulence on the plate?

Mon 15

16:00 - 16:45

Mon 15

16:05 - 16:40

Time as an ingredient

Co-organized by:

Mon 15

16:15 - 16:45

Inés Rosales | 115 years of shared happiness

Mon 15

16:15 - 16:45

CADO | Experiencia hojiblanca. El corazón de Andalucía. AOVEs DOP Lucena, DOP Antequera y DOP Estepa.

Mon 15

16:30 - 17:30

Sustainability: The most overused word in the sector?

Mon 15

16:40 - 17:15

Customer ExperienceProduct

El queso toma la mesa! Servivio, territorio y pasión

Co-organized by:

Mon 15

16:45 - 17:30

Mon 15

17:00 - 17:30

CADO | Showcooking with Pomegranate Identity and Flavors

Mon 15

17:00 - 17:30

Deleitas | Explorando el Matcha: un viaje de posibilidades con Deleitas

Mon 15

17:00 - 17:45

ProductSustainability

The value of the origin. Opportunity in the defense of rural production in supply chains

Mon 15

17:15 - 17:45

A Meeting Full of Substance. The Best Baker in the World 2025 Among Breads and Oils

Co-organized by:

Mon 15

17:30 - 18:15

Mon 15

17:30 - 18:30

The discourse: Added value or a shield against criticism?

Mon 15

17:45 - 18:15

Saborea España | Gastronomy of Remembrance: The Value of Gastronomic Souvenirs

Mon 15

17:45 - 18:15

CADO | The Olive Oils of Jaén Province with Distinctive Quality

Mon 15

17:45 - 18:30

Territory in feminine. The new cuisine of Almeria with identity and soul

Co-organized by:

Mon 15

17:45 - 18:30

IA & DigitalizationManagement

Automation of new product registration: efficiency and precision for the agri-food sector

Mon 15

18:15 - 18:45

Mon 15

18:30 - 19:00

Centurion Taste | Magic food

Mon 15

18:30 - 19:00

CADO | Origen Andalucía: Cata Maridada, Aceituna, Mar y Jerez. DOP Vinos de Jerez y Manzanilla con IGP Caballa y Melva de Andalucía / Mojama de Barbate e Isla Cristina / IGP Aceituna Manzanilla y Gordal de Sevilla

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